We strongly believe that Art & Media play a significant role in raising awareness about health and sensitive topics like infertility, hence will contribute significantly to break the stigma around infertile and childless women in Africa, if utilized properly.
Therefore, we launched new initiatives to sensitize local communities about this sensitive topic such as; starting Health Media Training, Media Recognition Awards, Fashion Awards and Film Award we have also partnered with local artists to create songs in English, French and local language to sensitize communities to respect women whether they are mothers or not. More than 20 songs have been created. We have also created children stories localized for each country to address this topic in order to develop strong family values of love and respect from young age.
HEALTH MEDIA TRAINING AND MEDIA RECOGNITION AWARDS
Merck Foundation has been providing training to media representatives and student to benefit them in understanding the infertility issues in African communities and to learn the best media practices to cover such issues and raise awareness by following international standards of reporting and media ethics. More than 1400 media representatives from 20 countries have benefitted from this program, so far. READ MORE
Watch Video - Merck Foundation Health Media Training” in Burundi, 2019
FASHION AWARDS
‘Merck More Than a Mother’ Fashion Awards have been launched to involve local fashion industry with the aim to deliver strong and influential messages to empower infertile women and say ‘No to Infertility Stigma’ and to create meaningful fashion trend to educate their communities that ‘Fertility is a Shared Responsibility’.
The winners of ‘Merck More Than a Mother’ Fashion Awards have been announced in Zambia and Ghana in 2019
READ MORE
Watch Video - Merck More than a Mother Fashion Awards 2019 Ghana
FILM AWARDS
FILM AWARDS
‘Merck More Than a Mother’ Film Awards have been launched to involve the local film industry to remind our communities that Women are more than Just Mothers and Men are more than Just Fathers. READ MORE
Watch Video - Merck More Than a Mother 1st Film Award Winner Ghana - Team Her.She.Woman, 2019 Ghana
DEVELOPING LOCAL STORIES AND SONGS
- Merck Foundation works with local artists to create songs and video clips to address the cultural perception of infertility and how to change it. More than 20 songs have been created in English, French and local languages. Sierra Leone, Kenya, Zambia, Ghana, Burundi, Rwanda, Gambia, Malawi, Liberia
- Moreover, it is also an honour for Merck Foundation to have the First Lady of Burundi, H.E. Denise Nkurunziza and The President of Liberia, H.E. George Weah do their own songs for our campaign. This shows their commitment towards our campaign.
- Children’s Storybook to be launched in 16 countries to address this topic in order to develop strong family values of love and respect from young age.
Find all the songs and stories here
AWARENESS MATERIAL
The Community Awareness Program ensures easy access to knowledge about infertility, its causes and management with scientific educational materials in a range of languages.
Merck More Than a Mother Awareness Material
Find here English, French & Portuguese version
Merck More Than a Father Awareness Material
Merck More Than a Mother Awareness Material
Find here English, French & Portuguese version
Merck More Than a Father Awareness Material
Find here English, French & Portuguese version
MANAGEMENT OF INFERTILITY
English | French | Portuguese version
INFERTILITY AWARENESS AND PREVENTION
English | French | Portuguese version
SOCIAL MEDIA
Merck Foundation runs a broad social media campaign under Merck More Than a Mother, for infertility prevention and management prevention, to amplify the reach of the efforts. 3 million followers on social media from African communities.
English | French | Portuguese version
INFERTILITY AWARENESS AND PREVENTION
English | French | Portuguese version
SOCIAL MEDIA
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